Social X is the new experience design arm of Eyestorm Design, a graphic design firm based in New York, and LatinLover, a publication dedicated to promoting Latin American culture in New York and beyond.
Social X’s mission is to support Latin American brands looking to create or enhance their brand perception, expand their reach and establish their foothold in the U.S. markets. With Social X your brand will interact with consumers in real ways through world-class creative and unforgettable experiences.
We have partnered with a wide variety of brands in the food, beverage, cultural, and tourism categories:
Social X wants to hear from you, learn about your brand goals, and work toward a customized strategy. Contact us at email@example.com
Ceviche King Tasting
The exact origin of ceviche has always been a mystery, LatinLover magazine tried to shine a light on this matter and created an issue dedicated to this enigmatic topic. For the launching event, we organized a tasting event with five of the most prominent chefs from the cuisine of Latin America in New York; they made their favorite ceviche recipe, and guests had the chance to choose the Ceviche King of New York.
We developed the concept, production, logistics for the event, as well as the creative campaign and marketing. The Ceviche King event was a success on which guests not only had the opportunity to taste a fantastic variety of ceviches from Latin America made in New York, but also they interacted with chefs and the event's partner brands.
TASTING EVENT AT LA NACIONAL
Yira Vallejo invited us to design the brand identity and creative campaign for “Mezcal from Oaxaca.” An innovative project that reunites artisanal mezcal producers from Oaxaca, government institutions such as ProMexico, Consulado de Mexico in New York, Secretaria de Turismo y Desarrollo de Oaxaca and MHW Liquor Distributors; “Mezcal from Oaxaca” developed a series of brand incubation events in the East Coast and partnered up with us for a magical Mezcal Night Tasting event. Our crowd had a unique opportunity to taste more than 10 brands of mezcal at Casa Mezcal, an authentic piece of Oaxaca at the heart of the Village; our guests enjoyed an Oaxaca night in New York.
We created a piece on our magazine about the “Mezcal from Oaxaca” project and managed the production and logistics for the tasting event, we also produce the creative campaign and marketing pieces for the project for various incubation events.
TASTING EVENT AT CASA MEZCAL
Pisco is the Spirit (and pride) of Peru, the Peruvian government and Pisco brands are trying hard to introduce this unique spirit in the U.S. their goal is to create the pisco category and be available at the most important liquors stores and bars at the east and west coasts of the U.S. But for most non-Peruvians, Pisco is a name that they've never heard before or taste. That’s why we created the first Pisco Party at Williamsburg-Brooklyn one of the trendiest neighborhoods in New York. We partnered up with two of the most representative Pisco brands on each coast and crafted a unique selection of pisco cocktails and brought a Peruvian jazz band to perform live and have a real “jarana” experience.
We developed the event concept, the production, creative and marketing campaign for this unique night in Williamsburg.
TASTING EVENT AT LA SALA
Since 2012 we have been crafting unique experiences that connect brands to people's heart; introducing the magic of Latin America to new adventurous consumers is our thing! Below you’ll find pictures from various experiences we have created and partnered up and also the creative developed for some of them. What can we do for you?