Beyond Content: A Strategic Inbound Approach

At Eyestorm, we integrate Strategic Storytelling with Inbound Marketing, leveraging HubSpot's tools to help brands engage audiences, enhance visibility, and drive measurable growth. Our approach goes beyond content—we craft narratives that build connections, strengthen brand presence, and create lasting impact.

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HubSpot's all-in-one platform equips brands and organizations with the tools to attract, engage, and convert audiences. We utilize its capabilities to streamline marketing efforts, optimize customer interactions, and drive long-term growth.

Inbound Marketing with HubSpot: Building Lasting Connections

Inbound marketing is built around three key stages, ensuring meaningful engagement at every touchpoint:

  • Attract – Draw the right audience with valuable, search-optimized content that positions your brand as a trusted resource. This includes brand storytelling, content strategy, and SEO-driven business blogging to enhance visibility, along with engaging social media content and high-converting landing pages designed to generate interest and drive traffic.
  • Engage – Nurture relationships by delivering insightful, solution-focused content that aligns with your audience’s needs. With an optimized CRM (Customer Relationship Management) system, create lead forms, targeted email campaigns, and newsletters that seamlessly guide prospects through the decision-making process and foster stronger customer relationships.
  • Delight – Convert customers into brand advocates with personalized experiences and exceptional support. Customer feedback tools, live chat, and engagement strategies foster loyalty and long-term satisfaction. Automated CRM solutions, chatbots, and real-time live chat streamline communication, providing seamless assistance while enhancing the customer experience.
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Inbound Marketing Services:

1. Foundation: Building Your Inbound Strategy

A strong inbound strategy lays the foundation for growth. We help brands create a clear, action-driven framework that aligns marketing, sales, and customer engagement—powered by HubSpot’s Starter Bundle.

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  • HubSpot CRM Setup & Customization – Centralize customer data and track every interaction.
  • Brand & Market Analysis – Identify growth opportunities and refine your positioning.
  • SEO & Keyword Research – Optimize your website for better search rankings and organic traffic.
  • Content & Website Audit – Assess existing content to enhance inbound effectiveness.
  • HubSpot Reporting & Dashboards – Set up real-time analytics to measure impact.

2. Attract: Content, SEO & Marketing Campaigns

Once your strategy is in place, we focus on attracting the right audience using content-driven inbound marketing and HubSpot’s Marketing Hub Starter.

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  • SEO-Optimized Business Blogging – Create keyword-driven blogs to improve organic search visibility.
  • Landing Pages & Lead Magnets – Design conversion-focused landing pages and downloadable resources.
  • Email Marketing & Newsletters – Launch targeted campaigns to nurture and engage your aåudience.
  • Branded Visuals & Social Media Content – Create engaging content that enhances brand presence.
  • HubSpot Lead Capture Forms & CTAs – Convert website visitors into leads with strategic calls to action.

3. Engage: Lead Nurturing & Sales Optimization

Turning leads into customers requires a structured approach. With HubSpot’s Sales Hub Starter, we simplify lead nurturing, follow-ups, and CRM management.

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  • HubSpot CRM Lead Tracking & Pipeline Management – Organize leads and track deal progress effortlessly.
  • Lead Nurturing Email Sequences – Keep prospects engaged with automated yet personalized follow-ups.
  • Meeting Scheduling & Contact Forms – Enable prospects to book calls directly from your website or emails.
  • Sales Enablement Materials – Develop compelling sales decks, product overviews, and partnership proposals.

4. Delight: Customer Experience & Engagement

Customer satisfaction fuels long-term success. Using HubSpot’s Service Hub Starter, we help you deliver seamless support and engagement.

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  • Live Chat & Chatbots – Offer real-time assistance and automate common inquiries.
  • Ticketing System Setup – Manage customer service requests efficiently.
  • Customer Feedback & Surveys – Gather insights to improve your offerings and build loyalty.
  • Personalized Follow-Ups – Strengthen relationships with tailored outreach and post-sale engagement.

Two-Month Sample Package

A hands-on program designed to build your inbound marketing strategy, set up HubSpot, and drive engagement using HubSpot’s Starter Bundle—customizable to fit your goals.

Cost: $6,000, payable in two installments.

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Month 1: Strategy & Foundation

Build a strong inbound marketing foundation with a customized strategy, optimized digital assets, and HubSpot CRM setup.

  • Brand & Market Analysis: Assess your current market positioning to identify opportunities for inbound growth.
  • Buyer Personas & Journey Mapping: Define your ideal audience segments and outline their decision-making processes.
  • SEO Audit & Keyword Research: Evaluate your website’s SEO performance, pinpoint ranking opportunities, and research strategic keywords.
  • Content & Website Audit: Review existing content to ensure alignment with inbound marketing best practices.
  • HubSpot Onboarding & CRM Setup: Implement HubSpot’s CRM for efficient contact management, lead capture forms, and basic marketing tool configurations.
  • Sales & Marketing Alignment: Establish simple workflows to effectively track inbound leads and measure success.
  • Reporting & Analytics Setup: Configure essential HubSpot dashboards to monitor campaign performance.

What You’ll Achieve by the End of Month1:

  • A clearly defined inbound marketing strategy tailored to your business objectives.
  • Recommendations for optimized website SEO and content enhancements.
  • A fully configured HubSpot CRM with foundational automation and tracking capabilities.

Marketing Contacts Limit: The HubSpot Starter Bundle includes 1,000 marketing contacts. If your contact list exceeds this limit, additional contacts can be purchased in increments of 1,000. List Segmentation:

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Month 2: Content Creation & Campaign Launch

Execute and refine inbound marketing strategies to attract leads, engage audiences, and boost conversions.

  • Website Updates & On-Page SEO: Apply the SEO recommendations from Month 1, including technical enhancements and content adjustments, to improve site performance and search visibility.
  • Lead Conversion Optimization: Develop custom lead-capture forms and compelling calls-to-action (CTAs). Create an enticing lead magnet, such as a downloadable guide, to encourage visitors to share their contact information.
  • Landing Page & Email Campaign: Design a high-converting landing page for your lead magnet or offer. Launch a segmented email campaign to follow up with new leads, utilizing HubSpot’s Marketing Hub tools for basic automation.
  • Business Blogging: Publish two SEO-driven blog posts addressing your audience’s pain points and incorporating target keywords. This strategy aims to boost organic traffic and establish thought leadership.
  • Social Media Content & Engagement: Share your new content and offers on relevant social media channels. Develop branded posts and actively engage with your audience to increase awareness and drive traffic back to your site.
  • Live Chat Setup: Implement HubSpot’s Live Chat tool on your website to engage visitors and answer questions in real-time, providing immediate support and enhancing user experience.

  • Next-Steps Planning & Roadmap: Deliver a customized 10-month inbound marketing roadmap with data-driven recommendations for sustained growth, outlining key activities and strategic activities post-program.

What You’ll Achieve by the End of Month 2:

  • A fully operational inbound marketing system integrated with HubSpot.
  • SEO improvements and published content to boost visibility.
  • Email campaigns and landing pages driving lead generation.
  • A data-backed strategy to scale marketing efforts moving forward.
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Roadmap to Ongoing Inbound Success

Inbound marketing is a continuous process that strengthens brand authority and nurtures customer relationships. After completing our two-month package, you’ll have built significant momentum. Our 10-month Next Steps Roadmap provides a structured plan to sustain content creation, lead generation, and audience engagement.

To maintain and amplify results, we recommend transitioning into a monthly inbound marketing retainer for continued support, strategic planning, and adaptability to market trends. A long-term retainer includes content creation, SEO optimization, campaign management, and HubSpot support to drive sustained growth.

Whether you continue with us or manage your efforts internally, you’ll have a clear strategy to scale your inbound marketing, building on the strong foundation we’ve established together.

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Pricing

We offer flexible plans tailored to your needs and budget. Contact us to create a customized solution that delivers maximum value.

Features

  • Inbound Marketing Services: $125/hour (HubSpot Starter Bundle subscription required).
  • Two-Month Sample Package $6,000, payable in two installments (requires HubSpot Starter Bundle subscription).
  • Project-Based Packages: Flat fees for defined projects based on scope and requirements.
  • Ongoing Support Plans: Retainer options for consistent support and collaboration.

Interested in Elevating Your Marketing with HubSpot?

Let’s schedule a call to discuss your needs and explore how Eyestorm’s HubSpot-powered strategies can support your growth.

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We use HubSpot’s powerful tools to create integrated marketing campaigns that attract, engage, and convert. As a Certified HubSpot Solutions Provider, we boost your brand’s digital presence with tailored inbound strategies and CRM integration, driving growth and meaningful customer connections.