“Pisco Fiesta” at Cantina Royal @ Williamsburg-Brooklyn, NY | Featuring cocktails by Macchu Pisco and Pisco Campo de Encanto.
Brand X is the brand incubation arm of Eyestorm Xperience, a social impact design firm based in New York. Brand X’s mission is the nurturing of Latin-American brands looking to create or enhance their brand perception, expand their reach, and establish their foothold in the U.S. market. With Brand X, new brands from Latin America will interact with consumers in relevant ways through world-class creative and unforgettable experiences.
We have partnered with a wide variety of brands in the food, beverage, cultural, and tourism categories:
OUR SERVICES: Your brand's journey starts here!
Brand X’s Incubation Program
Brand X will design a comprehensive brand incubation program tailored for your product's unique needs to succeed in the U.S. market
Since 2012, we have been crafting unique experiences that connect brands to people’s hearts. Introducing Latin America’s magic to new adventurous consumers is our thing! Brand X wants to hear from you, learn about your brand goals, and work toward a customized strategy.
In partnership with the Trade Commission of Peru in New York, The Mexican Tourism Board, and Cusqueña Beer, we created a ceviche-tasting experience with five of the most prominent Latin-American chefs in New York; they served their favorite ceviche recipes, and guests had the chance to choose the Ceviche King of New York.
We created the first Pisco Party at Williamsburg-Brooklyn, the trendiest neighborhoods in New York City. We partnered up with Campo de Encanto and Macchu Pisco, crafted a unique selection of Pisco cocktails for the night, and brought a Peruvian jazz band to perform live to experience a real “Peruvian jarana.”
“Mezcal from Oaxaca” developed a series of brand incubation events on the East Coast and partnered with us for a magical Mezcal Night tasting experience. Our selective crowd had the unique opportunity to taste more than ten mezcal brands at Casa Mezcal, an authentic piece of Oaxaca in the heart of the East Village.
During the last ten years, we’ve developed several creative campaigns (print and digital) for a wide range of clients, including The Mexico Tourism Board, The Mexican Institute Cultural Institute of New York, and the Trade Commission of Peru in New York. These organizations that have a clear mission: introduce to New Yorkers the wonders of Mexico and Peru.